The Hook
Since 2004, Hookat products have been designed with the fisherman in mind. The hook is essential to our lifestyle. Throughout human history, the fishhook has proven to be one of our most dependable tools. Hookat utilizes this essential tool to symbolize the nature of our brand. Our hook symbolizes opportunity. As in life and fishing, an effort is made to catch one’s “dream fish". This is a perfect analogy to seeking your dreams in life. You must make the effort to “catch” your dream. Not taking action or not “baiting your hook” will result in an unsuccessful catch for the day.
Philosophy
Hookat was founded on the premise that oceans, rivers and lakes are the greatest natural resource on earth. Therefore, it is important to treat them responsibly and with respect. If we support measures that protect the lakes and oceans, it has a positive influence on our lives and the lives of all who depend on water.
Solutions
Hookat supports conservation solutions that lead to lasting change so that we can experience clean, natural water for generations to come. Hookat believes that adults, as well as children, can participate. Hookat seeks opportunities for like minded partnerships with organizations who affect positive community oriented action.